[WEB] Website Re-design

Role: Marketing Manager | Webmaster | Graphic Designer

Web Host: Wix.com

Objectives

• Implementation of Google Analytics for tracking and improving of SEO.

• Improving interactivity through implementation of online booking forms and restaurant reservations.

• Streamlining menu tabs.

• Content update and accuracy.

• Blog implementation for SEO tracking.

• Overall visual upgrades, updates and standardisation.

• Security improvement.

• Cost reduction by more than 50%.

• Mobile optimisation.

• Advertising spots for source of revenue.

• Social Media implementation.

• Live Chat testing (1 month trial) > result: +80% lead resolution

Result

+560% sessions (1 year) | +86'000 views (1 year) | +34'500 sessions (1 year)

>11% advertising revenue | +67% new views (1 year) | +10% returning visitors

13% bounce out