[WEB] Website Re-design

Updated: Dec 20, 2017

Role: Marketing Manager | Webmaster | Graphic Designer

Web Host: Wix.com

Objectives

Implementation of Google Analytics for tracking and improving of SEO.
Improving interactivity through implementation of online booking forms and restaurant reservations.
Streamlining menu tabs.
Content update and accuracy.
Blog implementation for SEO tracking.
Overall visual upgrades, updates and standardisation.
Security improvement.
Cost reduction by more than 50%.
Mobile optimisation.
Advertising spots for source of revenue.
Social Media implementation.
Live Chat testing (1 month trial) > result: +80% lead resolution

Result

+560% sessions (1 year) | +86'000 views (1 year) | +34'500 sessions (1 year)

>11% advertising revenue | +67% new views (1 year) | +10% returning visitors

13% bounce out

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