Oktoberfest Coordination & Advertising
Updated: Jul 4, 2018
Role: Marketing Manager | Coordinator | Sponsorship Liaison | Advertising | Social Media
Video Production Company: acreativealt (video)
Editorial Team: SPEcial Pte Ltd
Event management and coordination of the biggest traditional Bavarian Oktoberfest in Asia.
Attracting more than 10'000 guests overs 4 nights and 1 brunch called the "Frühschoppen".
At least $200k Sponsorship acquisition per year, excluding in-kind sponsorship from various vendors ranging from F&B to media coverage.
Increasing sales through entertainment during the event (High striker for men and women, merchandise booth with souvenirs and memorabilia).
Invitations to VIPs such as Ambassadors, Singaporean Ministers and singers.
South East Asia's biggest and most traditional Oktoberfest event.
Yearly event at the Swiss Club bringing more than 10'000 guests over 5 days.
Social Event with VIPs and its traditional barrel opening ceremony.
Sponsors' networking event across Singapore.
Development of main page on the main website of the Swiss Club. (view here)
+12% sales | +15% guests | +3% sponsorship