[MAGAZINE] Revamping & Redesigning the Swiss Club's Magazine 'RELAX'

Role: Marketing Manager | Coordinator | Design Director

Editorial Company: SPEcial Pte Ltd

View all issues here.

Objectives

• Redesign the look and feel of the magazine.

• Reduce production costs by 30% and increase value by half.

• Reduce the leftover copies by 50%.

• Improve paper quality and engagement by 50%.

• Introduce a downloadable digital copy online and phase out the RELAX App due to lack of interest by the members.

• Implement online submission of articles from contributors with improved SOP.

Result

+20% copies | +100% engagement | +4% deadline