• Christelle Taillens

[MAGAZINE] Revamping & Redesigning the Swiss Club's Magazine 'RELAX'

Updated: Aug 2, 2018

Role: Marketing Manager | Coordinator | Design Director

Editorial Company: SPEcial Pte Ltd


View all issues here.


Objectives

  • Redesign the look and feel of the magazine.

  • Reduce production costs by 30% and increase value by half.

  • Reduce the leftover copies by 50%.

  • Improve paper quality and engagement by 50%.

  • Introduce a downloadable digital copy online and phase out the RELAX App due to lack of interest by the members.

  • Implement online submission of articles from contributors with improved SOP.

Result

+20% copies | +100% engagement | +4% deadline


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Christelle Taillens

Digital & Media Specialist

 

Email:

chris.taillens@gmail.com

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© 2018 By Christelle Taillens | Last Update: Apr 2020

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