[MAGAZINE] Revamping & Redesigning the Swiss Club's Magazine 'RELAX'
Updated: Aug 2, 2018
Role: Marketing Manager | Coordinator | Design Director
Editorial Company: SPEcial Pte Ltd
Redesign the look and feel of the magazine.
Reduce production costs by 30% and increase value by half.
Reduce the leftover copies by 50%.
Improve paper quality and engagement by 50%.
Introduce a downloadable digital copy online and phase out the RELAX App due to lack of interest by the members.
Implement online submission of articles from contributors with improved SOP.
+20% copies | +100% engagement | +4% deadline