• Christelle Taillens

[COLLATERALS] Membership Kit 2017

Updated: Dec 19, 2017

Role: Marketing Manager | Coordinator | Design Director

Graphic Design Company: The Folk Studio



Objectives

  • Give the national identity back to the Swiss Club.

  • Red Colour matching and standardisation across all collaterals to match the colour of the Swiss flag.

  • Implementation of an iconic symbol to give some "swissness" as well as make the white colour less sterile. Thus, the Edelweiss motif taken from the Swiss Club house building.

  • Self-designed brochures and factual sheets to support the membership team with collaterals to give to potential members.

  • Modernisation of the business cards for the Committee Members and the Swiss Club employees.

Result

+5% satisfaction | +6% sales

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Christelle Taillens

Digital & Media Specialist

 

Email:

chris.taillens@gmail.com

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© 2018 By Christelle Taillens | Last Update: Nov 2020

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