• Christelle Taillens

[CAMPAIGNS] Swiss Club Membership Drive

Role: Marketing Manager | Designer

Photography: Christopher O'Grady | Ursina Schweizer | Christelle Taillens

Objectives

  • Gaining new Memberships. We focused on the following:

Campaigns

  • Summer Membership focuses on attracting expats staying in Singapore during the summer holidays during the Club's low season.

  • Referral programme is about engaging current members to bring in new members and both will be rewarded with F&B credits to spend.

  • Nearby schools with special promotions/discount for both parents as well as teachers.

  • 1-month membership for exploratory purposes. Give potential members an opportunity to experience the Club first before purchasing a membership.

Result

+5% new members | +7% upgrades


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Christelle Taillens

Digital & Media Specialist

 

Email:

chris.taillens@gmail.com

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© 2018 By Christelle Taillens | Last Update: Apr 2020

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