[CAMPAIGNS] Swiss Club Membership Drive
Role: Marketing Manager | Designer
Photography: Christopher O'Grady | Ursina Schweizer | Christelle Taillens
Gaining new Memberships. We focused on the following:
Summer Membership focuses on attracting expats staying in Singapore during the summer holidays during the Club's low season.
Referral programme is about engaging current members to bring in new members and both will be rewarded with F&B credits to spend.
Nearby schools with special promotions/discount for both parents as well as teachers.
1-month membership for exploratory purposes. Give potential members an opportunity to experience the Club first before purchasing a membership.
+5% new members | +7% upgrades